ScotlandIS数据

At our next marketing meetup we’re delighted to have George Francis, Account Director at Clark Communications join us to share his tips and tricks for engaging journalists and cutting through the noise.

PR has undergone significant transformations in recent years, driven largely by the rapid evolution of digital media, 媒体预算的大幅削减, 随后, the number of journalists working and changing audience expectations. 传统公关策略, once dominated by press releases and media outreach, have expanded to include social media engagement, 影响合作关系, 内容营销. 

The rise of data analytics has enabled us to measure the impact of our campaigns more precisely and adjust strategies based on real-time feedback. 结果是, 现代公关则更有活力, 数据驱动的, and integrated with broader marketing efforts, making it a crucial component of any comprehensive communication strategy.

乔治将和我们谈论:

• Knowing your audience and developing a message
• 讲述你的故事
• Introducing the journalist – who they are and what they want
• Putting you in the spotlight – some top tips for getting the most out of an interview

You’ll then have a chance to put your questions to George before we open up the floor to the group,  to discuss sales and marketing challenges we face, 分享解决方案. There will be networking before and after the meeting with coffee and biscuits provided.

As ever this is a safe and confidential space and a great opportunity for us to share our experience and knowledge together.

Limited places are available, so make sure to secure your spot now – book your free ticket below.

与Uniq销售合作 & 市场营销:

Scotland’s leading and most anticipated tech conference will once again be held at the EICC on 9月26日星期四.